Adidas Originals taps into hip-hop for its latest campaign. Teaming up with two former XXL Freshmen, Playboi Carti and 21 Savage, as well as Young Thug, the Three Stripes launches its 2018 spring and summer campaign for its new Crazy footwear collection.

Presenting five all-new Adidas silhouettes—the Crazy 1 ADV, Crazy 1 ADV PK, Crazy 1 ADV Sock, Crazy 8 ADV and Crazy 8 ADV W—the Three Stripes pushes the boundaries with its with new collection. Releasing in a slew of spring-ready colorways, the footwear collection is comprised of three high-top silhouettes, two mid-tops and one low-top sneaker.

The latest range includes two brand new iterations of the Crazy 1 ADV silhouette and the brand new Crazy 1 Sock sneaker, which pushes the futuristic design of the Crazy 1 shoe by utilizing a full Primeknit construction across the upper.

Young Thug, Playboi Carti and 21 Savage appear in the campaign ads in group shots and single shots. With each rocking a different pair of the brand new Crazy sneakers, the rappers showcase why in the campaign they embody the Adidas lifestyle.

Adidas Originals’ brand new 2018 Crazy footwear collection will release globally at select Adidas retailers starting Thurs., Feb. 15. Look for the Crazy 1 ADV to retail for $130, the Crazy 1 ADV PK for $130, the Crazy 1 ADV Sock $140, the Crazy 8 ADV $130 and the Crazy 8 ADV W for $130.

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