To promote their new series of hip-hop-inspired cans, Sprite has begun a run of commercials featuring some of the world's most famous and revered MCs. The first clip features Drake and Nas and was shot in February at the pair's co-headlining gig at New York City's Irving Plaza. The song chosen for the 30-second spot is Drake's "0-100," from which two quotes ("I'm the rookie and the vet"; "Know yourself, know your worth") were pulled for the campaign. Other lyrics that will appear on Sprite cans this summer are culled from songs by the Nothing Was the Same star ("Over"; "Started From the Bottom"; "Tuscan Leather"), Nas ("The World Is Yours"; "Trust"; "My Generation"; "It Ain't Hard to Tell"; "If I Ruled the World"), Rakim ("Follow the Leader"; "Microphone Fiend"; "Paid In Full"; "Waiting For the World To End") and The Notorious B.I.G. ("One More Chance").

This February, Drake dropped a digital album, If You're Reading This It's Too Late, without warning or any singles. It went on to shatter music streaming giant Spotify's previous record for most single-day album streams (a mark that would be surpassed a month later by Kendrick Lamar's sophomore effort, To Pimp a Butterfly). If You're Reading This was later shipped to physical retailers, complete with two previously unreleased songs. The Toronto native is said to be hard at work on his next solo album, tentatively called Views From the 6. As for Nas, the Queens legend's last album was 2012's post-divorce bloodletting Life Is Good. Anchored by production from No I.D., that LP hearkened back to Nasir's narrative-heavy heyday.