ASAP Rocky Lives the Fast Life in “Everyday” Video
A$AP Rocky takes a glimpse into his future in the "Everyday" video and it's not as glamorous as you would expect. The clip opens with a swollen and disfigured Rocky laying face down in a pool outside of a mansion before taking a trip back to see how the rapper wound up a shell of himself. Described as a "Hip-Hop Hollywood Story," Rocky gets dramatic plastic surgery on his face as the wheels to his career start to fall off.
Later, the Harlemite is seen during the good times; partying in Vegas and rubbing shoulders with big shots. Finally, the story shows Rocky before the fame, chillin' with Miguel, Ian Connor and OG Maco and ending with the seeds being planted for the rapper's career as he lays in bed getting stoned and listening to Rod Stewart LPs. The "Everyday" video adds to the exceptional clips from the rapper's A.L.L.A album, including "LSD" and "Jukebox Joints."
Rocky premiered the video on Apple Music and sat down with Zane Lowe on Beats 1 Radio where he discussed upcoming music, being a Future fan and directing a music video for Pusha T.