Travis Scott Felt Motivated to Create ‘Astroworld’ Album After 2016 Grammy Awards Snub
Travis Scott has old and new fans alike on a psychedelic trip with his newest album Astroworld. According to his longtime A&R Sickamore, they have the Grammy board to thank for that.
The veteran talent scout sat down with Rolling Stone and revealed it was "a real dark day" for La Flame's crew when Birds in the Trap Sing McKnight wasn't nominated for Grammy in 2016. "We felt like we really worked hard and we really made a great album with Birds and we just got snubbed," Sickamore shares. "We were like, man, are they not respecting us? That’s when it was like, 'no, y’all got it fucked up.'"
Being perceivably left out by the prestigious awards ceremony propelled them to meticulously craft Astroworld, which they actually began recording prior to Birds in the Trap Sing McKnight, Sickamore said. "We went back and wanted to make an album that was undeniable. The Grammy snub was probably the best thing that happened to us. It gave us a chip on our shoulder," he admits.
Earlier this year, Scott spoke about about the snub and confessed he was "super disappointed." “I worked so hard on Rodeo and Birds," Travis said. "It might not have been recognized by the masses, but my fans always went hard. This year I’m on a mission to be heard.”
Looks as if he got his wish with Astroworld. The star-studded LP has already been streamed over 100 million times, according to Hits Daily Double, and is expected to sell between 450-500,000 equivalent album units its first week. Sickamore seconds that motion, adding that the numbers are clearly a testament to the music.
"The Grammy is the biggest thing you can get making music," he continues. "That means a lot. That’s validation. We want to show people we can do this at the highest level. We are doing this at the highest level."
Travis' third studio album has already received rave reviews, and today he unleashed the music video for standout track "Stop Trying to Be God" co-starring the mother of his daughter, 20-year-old Kylie Jenner.
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