After launching yesterday his first collaborative capsule with high end fashion brand Bally, hip-hop artist Swizz Beatz continues the promo of his capsule collection by unleashing on his Instagram page a series of short campaign visuals featuring a few of his closest friends in the rap industry and the world of art.

For the Bally x Swizz campaign ad, the hip-hop producer tapped a slew of rap acts from all eras of hip-hop to star in this highly publicized campaign. Featuring the likes of Diddy, Joey Bada$$, French Montana and IDK, the rappers join the likes of Alicia Keys, Groovey Lew, Justin Combs and several coveted models and artists. Compromised of a men’s and women’s collection, the Swizz and Bally collaboration features a wide range of garments and accessories that include embroidered varsity jackets, printed windbreakers, crew neck sweaters, printed leather backpacks, wallets, phones cases, key chains, clutch bags, money clips, sandals, slip shoes, low top sneakers and high top silhouettes. Curated by Swizz Beatz, each item from the collection features a distinctive art print from Cavolo and continues Bally’s commitment of shedding light on artistic expression.

The Swizz Beatz x Bally men's and women's capsule collection is now available for purchase at select Bally retailers worldwide and at

Check out a few images of the campaign ad in the Instagram photos below as well as the campaign videos.

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