Rich The Kid is the latest hip-hop act to star in a Champs Sports campaign. Appearing in the retailer's winter 2018 campaign for the adidas Originals NMD "Camo" pack, the "Freezer" rapper is seen showing off the brand new military-inspired goods from the Three Stripes and the major footwear retailer.

Starring in Champs Sports' campaign photos and the visual ad, Rich The Kid brings the Champs audience along for a walk through his past in New York and ATL while also showcasing his new stomping grounds in Los Angeles. The visual also captures the Queens native speaking on his inspirations in life as well as his creative process and the current state of hip-hop culture.

Throughout the visual Rich The Kid is seen sporting the new camo styles from adidas. Debuting the adidas originals camo crew sweater and the adidas Originals Superstar 2.0 pant. Rich caps off his look with the latest camo iteration of the NMD R2.

The brand new camo pack from adidas can now be purchased at all Champs Sports retailers nationwide. Check out Rich in latest campaign ad in the video below.

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