Today, Champs Sports releases the latest installment of its franchise, The Moment. Starring hip-hop trio Migos and NFL superstar Wide Receiver Julio Jones, the third episode of The Moment features the Atlanta Falcon player sharing inspirational stories with its viewers.

The third episode spotlights Jones as he lives in his “moment,” as one of the top wide receivers in the NFL. Inspired by his past, focused on his future, and living in “the moment,” Julio leads the Champs Sports audience through his journey. The episode begins with Julio walking down the paved streets of an Atlanta-based neighborhood in Under Armour apparel and footwear while Migos' music is playing in the background. Julio later connects with the Migos at the iconic 11th Street Studios where Migos plays the title song for the star athlete.

The latest spring campaign from Champs Sports includes an original track by Migos titled “11 Birds." In addition, there is a behind–the–scenes music video starring Migos and Julio Jones, featuring Under Armour product including the UA THREADBORNE SHIFT footwear available now for $95 at Champs Sports locations nationwide. Migos narrates an authentic Atlanta journey to success story alongside Julio.

Champs Sports
Champs Sports

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