Directed by @travissatten

Kendrick Lamar graces the cover of XXL's Winter 2014 issue. As his first solo cover, K.Dot pens his own piece titled Writer At War. Here he talks about his fame, fans and recording process.

And although this is his first unaccompanied cover, Kendrick appeared on the cover of XXL three times. His first appearance was when he was a part of the 2011 XXL Freshmen Class. His second was when he was paired with Dr. Dre in 2012, and then most recent was with his TDE crew in 2013.

Watch the trailer above to get a feel for Kendrick's cover story.