Diddy’s Son Justin Combs Launches Event Company
Entrepreneurs seem to run in the Combs family as Diddy's son Justin is launching his own branding and event company. The UCLA graduate is teaming up with his friend Kene Orijoke for TONITE. The brand's website describes TONITE as "an entertainment company that will provide enhanced social experiences while progressing lower socioeconomic communities, 'a better life, a better world.'
TONITE is curated off street culture and will glorify the artistic ability of the youth spirit through the company's collaborations with specific street wear brands and editorials of some of the nation's most talented young influencers."
“I’m ecstatic about what I envision this brand becoming in the next three to five years," the 22-year-old Combs told Vibe. "It will be a lot more than just events but we want everything to stem off what people feel when they think of TONITE, so events were the most appropriate start point. We have a lot of things in motion that we can’t really speak on right now, but we’re excited to let them slowly unfold.”
Back in June, Diddy was arrested and charged with battery, assault with a deadly weapon and making terrorist threats after he had an altercation with one of Justin's assistant coaches at UCLA. The story goes that Bruins strength and conditioning coach Sal Alosi had been bullying Justin to the point that Diddy intervened and threatened to "fuck up" the coach. The charges were later dismissed and Justin rejoined the team prior the season. He recently graduated with a degree in Business Marketing.
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