Young Thug Partners With Luc Belaire to Launch His Own Rose
Young Thug is joining the likes of Rick Ross and G Herbo to pair up with liquor brand Belaire, and will debut with a new line of rosé.
In an interview with Vogue, Thugger announced his partnership with the European retailer and their plans to launch Belaire Luxe Rosé. “I’ve been friends with Brett Berish [CEO of Sovereign Brands for Luc Belaire] for a while, and we’ve been talking about doing something together for a couple years and then we finally linked up," the Atlanta rapper explains. He also shouted out Belaire for supporting the hip-hop culture since Rozay became their first rap ambassador in 2015.
"As a businessman, I took a look at the fact that I was drinking other people’s stuff who really don’t care nothing about us and never cared to support us," the Slime Language rhymer adds. According to the brand, Belaire Luxe Rosé is a blend of Syrah, Grenache, and Cinsault grapes mixed with oak-aged Syrah and is expected to be sold in a crystal bottle.
In promotion of the French sparkling wine blend, Thugger tapped Ross and DJ Khaled for a comical commercial, which can be viewed below. The ad opens up with the Father of Asahd attempting to decide between Luc Belaire's original wine and champagne drinks before the camera pans over to the MMG ringleader. "But it's like, when I'm in the vibe and I can't decide which one, sometimes I feel like a boss shouldn't have to choose," he tells his barber. "I might know just who to call." The next scene opens with Thug blending the two aforementioned beverages to create Belaire Luxe Rosé.
Luc Belaire has been backed by a lot of rappers in 2018 alone. Most recently the brand announced G-Herbo as their newest Global Brand Ambassador in June. In a press statement, the Swervo spitter explained how the spirits company simply "fits" his lifestyle and generation. Other ambassadors for Belaire include Dave East, Rapsody and 2018 XXL Freshman Ski Mask The Slump God.
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