Rich The Kid Shares Trailer for “New Freezer” Video With Kendrick Lamar
On Wednesday (Oct. 25), Dave Free, the President of Top Dawg Entertainment, posted a trailer for the video, which is set to released on Oct. 30. "'New Freezer' drop 10/30 directed by Me & Jack Begert," Free tweeted.
The short 17-second clip features the beat of the song playing as Rich The Kid stands in the forefront, and Kendrick kneels in the back. Behind the rappers are two women twerking behind neon-lit windows.
While premiering the song last month, Rich spoke to Zane Lowe of Beats 1 Radio about how the collaboration came to be. According to the rapper, he was at Interscope Records' studio recording new music when his A&R, Manny, introduced him to Kendrick.
"He asked me to play some music for him, so I played like two records that I been recorded off my album," said Rich. "I played him 'New Freezer.' Right when he heard it, he was like, 'Yo, who else on this song?'" Rich then said Kendrick told him he had to get on the track.
Earlier this year, Rich dropped his Rich Forever 3 project with Famous Dex and Jay Critch. The 14-song mixtape only featured the three rappers over production from Lab Cook, Richie Souf, Pierre Bourne, K Swisha, Laron and 8080 Shawty.
Check out the "New Freezer" teaser clip below.
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