After Drizzy was caught using a lint roller on his pants during Game 2 of the Nets - Raptors NBA Playoff series, the Raptors marketing team saw an opportunity while others made Drake the brunt of all jokes around the web. Prior to last night's huge Game 5 win, the Raptors handed out 1,200 OVO-branded lint rollers to fans sitting in the "416 Zone." According to the Toronto Star, the promotion was sponsored by Bounce who, "has come on board as the official lint roller supplier of the Raptors." The team used the hashtag "#NoLint" throughout the night on the Raptors official social media accounts.

The Canadian MC has been quite influential on the Raptors organization ever since he was named "Global Ambassador" early in the season and since the Raptors made the playoffs, he has become the face of the franchise. He has been spotted sideline at each home game, appeared on ESPN's Grantland network, supposedly narrated the team's playoff commercial, dissed Jay Z on the team's television broadcast, and took a shot at Nets big man Kevin Garnett on Instagram.