After showcasing his clothing line at Zumiez 100K event at Keystone, Colorado, earlier in the week, Lil Wayne hit New York City Thursday (January 12) to reveal his Trukfit Skater Apparel line to media insiders at downtown's El Privado in Hotel Americano.

Accompanied by Young Money's Mack Maine, Gudda Gudda, Corey Gunz, Lil Twist and manager Cortez Bryant, Wayne, sporting a pink hat and his braids gathered in a pony tail, arrived at the venue after the 9 o'clock hour to take photos with models that stood around the two-room venue rocking Trukfit T-shirts and silver body paint.

The open-bar event was also attended by the likes of Sheree Whitfield from Real Housewives of Atlanta and Respect the Jux author Frank Matthews, among others. Check out a video of the event below:

While on stage at Zumiez on Tuesday (January 10), Wayne explained the name "Trukfit" (an acronym for "The Reason You Kill For It"), telling fans that as a kid he'd grab new gear from the back of a clothing booster truck. “When a person could spot a fake, they’d be like, 'you got on the truck fit,'” he said, “So now it’s cool to have on the Truckfit, ya dig!”

Trukfit will be sold at Zumiez stores nationwide as well as and —Mariel Concepcion @mceezy