Kendrick Lamar Teams Up With Undercover for Tokyo ‘Damn’ Pop-Up Shop
This weekend, Nike and Top Dawg Entertainment will host a special pop-up shop in the city of Tokyo, ahead of Kendrick Lamar’s Fuji Rock Festival performance. In celebration of Kendrick’s upcoming festival set, Japanese clothing brand Undercover has tapped the “DNA.” rapper for the release of a special collaboration capsule, exclusive to the Undercover retailer.
Done in partnership with Nike and TDE, the Damn. Pop-Up Shop will feature a number of garments and accessories themed after K. Dot's latest release. With the capsule yet to be unveiled by Undercover, the retailer has provided a glimpse of one of its items from the anticipated collection on Instagram. Unveiling a black T-shirt with Damn. written across the front chest, the retailer plays off Kendrick's lyrics and adds a twist of its signature graphics and fonts to the front and back of the shirt.
The Damn. pop-up shop is scheduled to open from this Fri., July 27 to Sat., July 28. Set to take place at NikeLab’s MA5 location in Tokyo, look for Nike Japan and Top Dawg's Twitter accounts to provide more information on the exclusive pop-up opening.
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