Update: (Oct. 29, 7 p.m.): Watch the full version of the NBA on TNT ad featuring Kendrick Lamar's single "i" above.
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Kendrick Lamar's ""i"  is still shedding off positive energy.  As the song continues to shatter records, the NBA is using the single to promote their 2014-2015 season. It will be featuring during NBA telecasts and will serve as the official NBA anthem for the upcoming  season.

Kendrick will perform "i" on Oct. 30 for the NBA/TNT concert. Check out the promo video here.