Kendrick Lamar and Rihanna Shoot “Loyalty” Video
Footage from the shoot has made its way to the internet, and it doesn't reveal a whole lot about the upcoming visual. It does show some scantily clad women in a room lit by red light. They sensually move around in a group while cameras record their actions and "Loyalty" blares through the speakers.
"Loyalty" is the third single of Kendrick's platinum album, following "Humble" and "DNA." The TDE rapper talked about working with the Bad Gal during an interview with Zane Lowe back in April. “I’ve always wanted to work with Rihanna,” he told Lowe. “I love everything about her, her artistry, how she represents women to not only be themselves but to express themselves the way she expresses herself through music and how she carries herself. I love everything about her, so I always wanted to work with her. I did the record and immediately, her name popped up. Reached out, we locked in a studio, and made it happen.”
Most of Rihanna's hip-hop collabs in the past have been nothing short of smashes, including Eminem's "Monster," Jay Z's "Run This Town," Future's “Loveeee Song,” and T.I.'s "Live Your Life." Basically, if you can get RiRi on a rap record, issa hit.
Check out footage from the "Loyalty" shoot below.
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