Kanye West Stars in Exactitudes Helmut Lang 2018 Campaign
Clothing brand Helmut Lang kicks off 2018 with a brand new campaign in collaboration with Exactitudes. Tapping famed rapper Kanye West to guest star in the brand’s latest campaign ad, the Chicago rapper appears alongside singer Solange and other well-known fans of the popular brand.
The campaign from Helmut Lang in association with Exactitudes features brand new product from Helmut Lang’s Volume 1 and Volume 2 collections. Designed for men and women, the collection is compromised of an assortment of outerwear items and causal-wear product.
Helmut Lang’s new collection was shot by Dutch photo collective, Exactitudes. The duo of Ellie Uyytenbroek and Ari Versus, made famous for their group photos, paid homage to Helmut Lang collectors with this cross-generational-inspired shoot.
Kanye stars in the photo campaign wearing an oversized black jacket with a gray Helmut Lang knitted sweater as a second layer and a white tee underneath.
Check out Kanye, Solange and all the new gear from Helmut Lang in the campaign photo below.
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