Brooklyn rapper Joey Bada$$ is the latest hip-hop act to star in campaign ad for popular lifestyle brand, PONY. Teaming up with American brand of footwear and clothing, the "Devastated" artist stars in PONY's fall 2017 lookbook.

Tapping Joey to help celebrate the relaunch of PONY's signature silhouette, the Topstar sneaker, the brand presents a unisex collection for fall 2017 that reintroduces classic iterations of the Topstar shoes. Also introducing new colorways of the timeless sneakers, PONY gives its 2017 collection a modern touch by adding updated fabrics and leathers. A young Joey Bada$$ wearing RAW Research denim stars in PONY's brand new lookbook as he sports the the different low top designs that make PONY's fall 2017 collection.

The PONY brand was first introduced to the world in the 1970s and quickly became a powerhouse brand in the sneaker game. Endorsed in the past by top tier athletes like Dan Marino and Pele, the brand maintained its presence in the sneaker market for years with championship athletes wearing the kicks at every major sporting event.

The 2017 PONY Topstar shoes are set to release this week at select PONY retailers as well as major retail stores like Urban Outfitters and Zumiez. Look for Joey to appear on multiple campaign ads for Pony nationwide this fall.


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