Adidas Originals recently announced the launch date of the new U.S. flagship store in New York City on Wednesday, Aug. 17. Situated in the heart of the SoHo neighborhood, the unique space will house a curated assortment of adidas Originals lifestyle product including limited-edition capsule collections and designer collaborations for men, women and children.

The adidas Originals store will host curated events and installations on a regular basis in order to encourage localized experiences, create community among streetwear lovers and connect with urban culture enthusiasts. Joey Bada$$ and members of the Pro Era collective; Kirk Knight, CJ Fly, and Nyck Caution partnered with adidas Originals to create a special ZINE and accompanying video directed by Ahmed Klink, capturing the crew’s experiences through music and how the city connects everyone through personal creativity. The ZINE will be available for pick up at the new flagship location.

As part of the new store launch, a New York City specific colorway of the coveted NMD style will be available for purchase through the adidas Confirmed APP beginning Aug. 15. Reservations will be open to all 5 boroughs: Manhattan, Brooklyn, Queens, Staten Island and the Bronx. Upon purchase, customers will be invited to pick up pairs of their reserved shoe at the new adidas Originals Flagship.

The adidas Originals Flagship Store is located at 115 Spring Street in the SoHo neighborhood of Manhattan and will be open to the public beginning Aug. 17, 2016. The location will be open Monday-Saturday 10 a.m.-8 p.m. and on Sundays 10 a.m.- 7p.m. EST.

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