After appearing on PONY's fall 2017 campaign, Brooklyn rapper Joey Bada$$ continues his partnership with the footwear brand by taking on the role of creative director at Product of New York.

Launching his debut capsule collection with the brand at select nationwide stores, Joey worked with the PONY team to concept, design and style the four-piece capsule collection featuring the "Pro Era" colors of his crew and design elements in addition to the classic PONY chevron.

The all-new campaign from Joey and PONY captures the All-Amerikkkan Bada$$' natural style, how Joey is a "Product of New York" and his native borough of Brooklyn. Shot throughout several key whereabouts in New York, Joey can be seen at locations like Sweet Chick, Prospect Park and surrounding areas.

The initial Pro Era collection in premium suede will be available on Mon., Dec. 18, in the following colorways—red, green and yellow—and will be sold at select Urban Outfitters in the U.S. as well as for a suggested price of $75. Another silhouette in a rich burgundy style, dubbed the Bada$$ model, will release in February 2018.


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