G Herbo Is Luc Belaire’s Newest Global Ambassador
G Herbo just secured yet another bag as the newest global ambassador for wine and spirits company Luc Belaire.
On Thursday afternoon (June 14), Herbo shared the exciting news with fans via Instagram along with the caption "NEW DEAL ALERT." The major milestone marks the rapper's first brand partnership of his musical career.
The 22-year-old joins a long list of hip-hop's elite that are also associated with the luxe brand including DJ Khaled, Rick Ross, and Dave East. “Belaire just fits my lifestyle, it fits my generation," G Herbo explained in the official press release. "It’s nothing forced, the partnership just feels natural. Even down to Brett [Berish] being from Chicago. I got so many dope ideas running through my mind already. It just made sense that this would be my first brand partnership."
According to the press release, G Herbo will be collaborating on Belaire’s full range of wines: the top-selling Belaire Rosé, elegant Belaire Luxe, and sophisticated Belaire Gold. The Humble Beast rapper will also be appearing in Belaire's "Self Made Tastes Better series" for an in-depth conversation with Sovereign Brands CEO Brett Berish. The two are to discuss a multitude of topics surrounding Herbo's rise and the state of their beloved city of Chicago, which Berish also called home as a child.
Apart from his business endeavors, Herbo has been busy at work gearing up to unleash his highly anticipated sophomore effort Swervo next month. In the meantime, however, the Chi-town native has made sure to keep fans satisfied with loosies like "Focused" and a remix to Drake's "Nice For What."
Check out G Herbo's official announcement of his partnership with Luc Belaire below.
See New Music Releases for June 2018