Eminem is getting involved in the world of the web series. According to the Detroit Free Press, the Motor City rapper, along with his manager Paul Rosenberg and their Shady Films production company, have teamed with production studio Electrus, founded by former co-chairman of NBC Entertainment Ben Silverman, for the new web series called Detroit Rubber.

The show centers on characters Rick Williams and Roland Coit, owners of sneaker store Burn Rubber, who are also in the process of opening new stores.

The report says that filming is set to begin shortly, and the series will be available on the Electus pop-culture channel on YouTube, known as LOUD.

Currently, there is no date set for the premier. —Adam Fleischer (@AdamXXL)