Diddy Looks Like He’s Having Sex With Cassie in New Sean John Perfume Ad

On Wed., May 6 Diddy will release 3 AM fragrance at the Macy's in Herald Square, New York. To generate a buzz for the new scent, the mogul unveiled a new, sexually explicit promo featuring Cassie. With Diddy screaming over a percussion-heavy instrumental, the two trade provocative glances, embrace and have sex on camera. The aggressive clip is sure to get people talking. The semi-NSFW ad is directed by noted music photographer and director Nabil Elderkin, who collaborated with Kanye West on the Glow in the Dark photography book.

Diddy caught up with Style.com to discuss the sexy ad saying, "The concept for the video represents one of the things that 3.a.m is for me. It's a very one-on-one time. It's a time to have fun and push the envelope a little bit. It's definitely an hour where you would find yourself with a young lady. Anything can happen at 3 a.m., and in the video, you see a fantasy that's in my head of what happened that night...I think if people hear about the video, they're going to hear that it's racy and provocative, but I alos think they're going to hear people say that it's beautiful. That whole interaction has nothing to do with sex as much as it has to do with love. My concept is that love is the new sexy.

3 AM is Diddy's first fragrance release in six years. His previous two colognes/perfumes, Unforgivable and I Am King, went on to win FiFi Awards for Fragrance of the Year in the men's luxe category.

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