Diddy’s latest business venture may very well take over the beverage industry.

Earlier today, Diddy and actor/producer Mark Wahlberg have partnered with fitness and wellness water brand, AQUAhydrate. The entertainment and brand moguls will oversee business strategies in retail partnerships with former Fiji water CEO, John Cochran.

“This is a truly innovative company, and I’m thrilled to be part of it,” says Wahlberg. “We all strive to do the best we can for our bodies but sometimes schedules, stress and other factors get in the way. AQUAhydrate helps me achieve the balance my body needs, no matter what. I enjoy being involved in every aspect of the AQUAhydrate brand and I’m looking forward to a very successful partnership.”

“As a brand architect, I am incredibly passionate and equally committed to every aspect of the businesses that I get involved with,” says Combs. “Partnering with AQUAhydrate and Mark is an incredible opportunity for me and I am looking forward to making history in the process. It’s important for me to be part of something that drives me and is constantly pushing the boundaries, and that’s what AQUAhydrate does. Together, we’re going to take AQUAhydrate to the next level.”

AQUAhydrate is a high performance water without the sugar and calories found in regular sports drink or vitamin enhanced beverages. It has attracted elite athletes, health-conscious consumers and celebrities looking to stay active.

[via RapRadar]