Desiigner Helps Adidas Celebrate New NHL Jerseys
As great as the payout is for album streams and guest features, there's something about special collaborations when different worlds like music and sports collide for a moment. Now, Adidas and the NHL have provided such a moment. Earlier this week, Adidas tweeted out a recap video of a private event they held in honor of their partnership with the NHL, featuring none other than Desiigner.
Adidas will be supplying the jersey and gear for all 31 teams in the NHL for the upcoming 2017-18 season. They held a release event to showcase the new jersey that is supposedly lighter yet stronger than the Reebok jersey from this previous season. To help make the night that much more hype, they had Desiigner perform a high energy set.
Desiigner started his performance wearing the jersey from the newest addition to the NHL, the Vegas Golden Knights. But as he often does at shows, he removes the jersey to close out his set shirtless. He also invited a handful of people to join him on stage to share the night.
After securing two awards at the Billboard Music Awards this year, Desiigner performed at Hot 97's Summer Jam in New Jersey. In the midst all of that, he's been slowly putting out new music like "Thank God I Got It" and "Holy Ghost." You can expect his debut solo album this July.
You can watch videos of the recap from Adidas as well as clips from his performance below.
About last night... @LifeOfDesiigner @NHL 🐼🐼🐼 pic.twitter.com/k27HuaSbvv
— adidas Hockey (@adidashockey) June 21, 2017
Bruh, @LifeOfDesiigner performance in the @GoldenKnights jersey was lit @adidashockey #FormTheFuture pic.twitter.com/sC3pkXlhs0 — Modern Notoriety (@ModernNotoriety) June 21, 2017
Congratulations to @LifeOfDesiigner for being the first person to rock the new @GoldenKnights jersey on stage. pic.twitter.com/ei7Q4aYJUs
— Arash Markazi (@ArashMarkazi) June 21, 2017
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