A$AP Rocky had hypebeasts ditching their Hood By Air and Been Trill pieces after dropping the video for "Multiply," his song that takes shots at both streetwear brands he once championed. Considering how much work Rocky has done with both brands in the past, the dissing of each was curious. While at the Guggenheim International Gala in New York earlier this week, New York Magazine asked Rocky why his feelings and attitude changed.

"I birthed it, so I can kill it," said Rocky about Hood By Air. "You know, fashion, it changes. Your perception of fashion sometimes changes; one day is red, the next day is blue. My style changes, it varies. " He continued on to say that Been Trill is "wack" but there isn't any real beef with the brand.

Read the rest of the interview here.

[NY Mag]
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