Will.i.am is starting a new business venture along with designer George Gorrow, both men have decided to partner up to create a collection of fashion forward frames called ill.i Optics.

Will.i.am has always had the passion to create frames, and partnering up with George's cult following is the perfect match for the BEP rapper. Taking an unconventional approach, the frames represent the unique style of will.i.am and provide consumers with a different option when it comes to eyewear. All frames are handmade in Italy with leading industry craftsmanship.

Check out the clip below of will.i.am speaking on his frames and get a more detailed look at the collection at the ill.i Optics.