Top Dawg Entertainment Partners Up With Nike for Exclusive Collection
Nike has joined forces with record label Top Dawg Entertainment for the release of two exclusive capsule collaborations. Themed after TDE's Championship Tour and Kendrick Lamar's Grammy-winning album, DAMN., the collection will be available at select Nike x TDE pop-ups in the U.S.
Broken down into two collections, the TDE capsule will be comprised of three exclusive items including a hoodie, long sleeve tee and a hat, while Kendrick's DAMN. collection will consist of four limited edition items ranging from hoodies, graphic long sleeve tees, hats and a pair of Nike Cortez sneakers.
Ranging from $35 to $85, the collections will feature graphic designs such as Top Dawg's motif, K Dot's DAMN. album logo, Chinese logograms, Swoosh Nike checks and more. In addition, both capsules will feature 3M reflective material throughout each garment of the collection.
The exclusive Nike x TDE tour merchandise will be available at TopDawgEnt.com and at 6 special joint retail pop-up locations on the tour. The Nike x Cortez Kenny Capsule will only be available at the six special joint retail locations on tour.
The TDE Championship Tour kicks off on May 4 in Vancouver B.C. and finishes in Pittsburgh on June 16. Consumers will have access to one or all collaboration products via elevated access points that only Nike can offer.