Of the rappers who have taken serious action following the deaths of Alton Sterling and Philando Castile at the hands of police, perhaps none have been as active as The Game, who is now calling on other rappers, hip-hop publications and websites to join him in his efforts.

The Compton rapper posted the above video to Instagram on Tuesday night (July 26), writing, "I'm calling out EVERY RAP NIGGA, every hip hop website or magazine... every media publication, urban radio station... People out here starving, dying everyday & we got the platforms to have an immediate impact that can increase change at a faster rate than the people who stood up in our past.... No more just posting a hashtag or a photo of injustice saying we gotta change... From today on out, I'm holding everybody with my platform & above or under accountable for actions that need to be taken by all of us to better this world."

Game does name XXL among other publications, making a point that followers and readership are audiences just as large as those that rappers speak to.

In early July, Game teamed up with Snoop Dogg to lead a march on LAPD headquarters, and the two rappers linked up again later in the month to host a gang summit in Los Angeles. Game has likewise released an anti-violence video with the Los Angeles Police Chief and raised over $50,000 for Arkansas cop Tommy Norman, who has continuously demonstrated his love and support for Black communities. Watch Game's call-to-action up above.

5 Hip-Hop Artists Joining Protests After Police Kill Alton Sterling and Philando Castile

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