Helmut Lang tapped Harlem's Sheck Wes to model its men's Fall 2018 collection in a series of photos published today (July 16).

On the fashion house's Instagram, the "Mo Bamba" rapper shows off a gray utility jacket adorned with white neck straps and a white fur collar. He also models a look featuring flared blue jeans and a sheer white rain coat.

The collection is Sheck's highest-profile fashion gig since featuring in 2016's Yeezy Season 3 show with Lil Yachty and Young Thug at Madison Square Garden. After modeling for Kanye, the rapper's music career skyrocketed, ultimately resulting in a joint record deal with G.O.O.D. Music and Travis Scott's Cactus Jack Records.

West and Scott have both worked with Helmut Lang in the past. Their latest signee's photoshoot on a beach in Malibu, Calif. follows a big month for Yeezy collaborators in the fashion world. Playboi Carti and Kid Cudi both walked in Virgil Abloh's first runway show as Louis Vuitton's men's artistic director during Paris Fashion Week in June.

On the music side, Sheck is currently working on his debut album Mudboy. He's also scheduled to hit the road with labelmates Pusha-T and Valee on Aug. 3 when the trio kicks off a 13-show run.

Check out photos of Sheck Wes modeling Helmut Lang's new men's collection below.

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