Pharrell Williams Announced As Co-Owner of G-Star RAW
Today, Grammy Award-winning artist Pharrell Williams took to Instagram to announce his new venture with lifestyle brand G-Star Raw. The 42-year-old musician will serve as the company's new co-owner and will help on the creative side of G-Star's apparel collections and business strategies.
The announcement comes two years after G-Star and Pharrell partnered on the innovative Bionic Yarn on RAW for the Oceans collaboration, which turned recycled ocean plastic into wearable denim. The success of the collab resulted in both parties teaming up a few more times for the release of different seasonal collections while keeping the theme ocean friendly.
In Pharrell's early morning Instagram post, the Virginia native can be seen standing on top of a stash of G-Star Raw jeans while rocking a plain white tee, washed denim shorts and a different hair color. In Pharrell's caption the mega-star writes, "On top of my business. As of today, proud to be a co-owner of @GSTARRAW."
The news of Pharrell Williams becoming the new co-owner of G-Star Raw comes off the heels of his announcement last month, in which the "Happy" singer bought back in full his previous clothing brands Billionaire Boys Club and ICECREAM. While the details behind Pharrell's latest venture have been kept to a minimum, make sure to keep it locked with XXL to get all of the last minute updates surrounding Pharrell's newest position with G-Star Raw.
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