"I know nobody ever thought that I'd amount to this," raps Michael Christmas, fresh off the busses, planes and crowds of cerebral college kids who ferried him on a world tour with Logic. "ADHD," the newest single from the hefty MC, is produced by 6ix, a product of the cramped travel conditions and disorienting experience of being plucked out of his new Los Angeles digs and dropped in front of adoring crowds in foreign cities. Still unsigned, this could be the year Christmas leverages his fame-by-association into serious industry attention. Though A&R inboxes are sure to be cluttered with a sea of hopefuls, personality and SEO-friendliness always have a shot at winning out.