After months of speculation as to whether his album The Life of Pablo would live on any other streaming service besides Tidal, a new single has appeared on Spotify and Apple Music, suggesting that the Kanye West release will indeed receive a more conventional rollout. Considering the media storm surrounding its opening lyric, it is perhaps no surprise that West has tapped "Famous" as Pablo's lead single, as evidenced by the below Spotify embed and the above promo image courtesy of Def Jam.

From the moment Kanye debuted Pablo at Madison Square Garden, fans and critics alike were abuzz over "Famous" and an early line in which Kanye raps, "For all my Southside niggas that know me best / I feel like me and Taylor might still have sex / Why? I made that bitch famous." Following the fashion show turned listening party, conflicting reports came out as to whether Taylor Swift herself was privy to the line, with one suggesting that she warned West against its misogynistic message. Swift then seemingly referenced the song in her Grammy acceptance speech for Album of the Year, not exactly reinforcing the notion, as Kanye suggested on Twitter, that she was cool with the lyric. West even suggests that Swift herself came up with the line. The two are of course forever cosmically linked after West stormed the 2009 VMA stage while Swift was accepting an award Kanye thought Beyonce truly deserved.

All of this further props up Pablo as a piece of A1 media fodder, with the decision to release "Famous" as its single only advancing the spectacle. Furthermore, the emergence of the album, even fractionally, on Spotify and Apple Music may indicate that physical forms are on the way as well. Kanye had previously declared the CD format dead but was later captured telling paparazzi that CD copies of Pablo would be on the way.

Listen to "Famous" on Spotify below and prepare for what could very well be Pablo's introduction to other streaming services.

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