Since the bizarre press conference hosted by Jay Z and attended by the music world's heavyweights that introduced Tidal to the world, the streaming service has gone through numerous transformations. Jay's commitment to the company has been in question and  rumors of Hov trying to bail on the company swirled throughout the industry last summer. Seen as a second-tier product when compared to the likes of Apple Music and Spotify, Kanye West may have saved Tidal from flopping by releasing The Life of Pablo exclusively through the subscription service.

According to TMZ, Kanye's album and Yeezy Season 3 fashion show at Madison Square Garden have been streamed millions of times in less than two weeks. Since the release of T.L.O.P., TIDAL subscribers have jumped from right around one million to 2.5 million. While there are no concrete numbers on revenue, TMZ speculates that the influx of new subscribers could help the streaming service rake in $15 million. As of now, 'Ye's album is only digitally available but the initial success of the album may result in a physical release, per the report.

Yesterday (Feb. 22), Kanye was walking through the airport when he was stopped by fans who asked him if it was okay if they downloaded the project illegally. "I would prefer everyone to sign up for Tidal," said the rapper. "To get the album on Tidal. That's what I prefer."

Someone in the crowd responded to Yeezy's request with "nobody likes Tidal." To which the superstar artist responded, "Who said no one likes Tidal? You're a hater. There's a lot of people who like Tidal. What do you mean? You guys like it."

While T.L.O.P. has without a doubt helped Tidal's bottom line, the album won't be breaking records on the Billboard charts. Silvio Pietroluongo, Billboard's vice president of charts and data development, issued a statement saying that the album's Tidal streams will not be considered by Billboard.

Billboard has been informed that Tidal is not currently reporting streams for tracks on Kanye’s album to Nielsen Music,” Pietroluongo said. “Therefore streams from Tidal for this title will not contribute to Billboard’s chart rankings at this time.”

The Life of Pablo will be just the second album by Kanye West not to hit No. 1 on the Top 200 chart. The College Dropout peaked at No. 2.

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