In the past year and change, Atlanta's own Hoodrich Pablo Juan has emerged as one of the prominent trap rappers in his city. Earlier this year, he dropped the excellent Hood Wolf project produced entirely by Danny Wolf, and now he's about to drop another tape, South Dark, produced entirely by Kenny Beats. Today, XXL premieres the first song off the project, "Do This," produced by Kenny Beats and Kill Bighead. Watch the video, directed by TRVP Visuals, below.

Pablo doesn't do much in the video, lounging around a crazy crib with a lotta weed and some wax to boot. The song's got heavy bass and a catchy hook, while Pablo flexes a variety of flows across the track.

Earlier this year, we spoke to Pablo about what he grew up listening to and the goals he has as an artist. In case you missed it, listen to his "Zombamafoo" remix featuring Lil Uzi Vert that just dropped last week.

South Dark drops later today (Aug. 8).

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