If it makes dollars, then it makes 50 Cent, get it? From the gritty borough of Queens to the boardroom, you can be sure if you ask about 50, they’ll tell you he’s about his bread—and you can’t blame him. From clothing lines, to Vitamin Water to even his own brand of condoms, one thing’s constant in Fif’s life: cents. In the midst of his new role as executive producer on the Starz series Power (premiering June 7) and his forthcoming independent album, Animal Ambition, XXL gives a run down of the many business ventures that 50’s succeeded in through ownership, partnership and one-off deals.—Andrew Asare
