Champs Sports has announced the launch of its second installment of the “We Know Game” campaign with Nike and this time around, the major retailer taps the Snapchat King DJ Khaled and NFL Rookie of the Year, Los Angeles Rams Running Back, Todd Gurley.

In the latest edition of the “We Know Game” campaign, Champs helps the ever-grinding DJ Khaled up his game. Best known for his music, endless anthems, celebrity-filled Snapchat stories and enviable sneaker collection, DJ Khaled is challenged by Todd to strive for even more greatness and open his own Champs Sports store. Coming full circle from being a former Champs Sport’s store employee to garnering his own store is another one of DJ Khaled’s dreams come true as he gladly accepts the opportunity.

Through this campaign, Champs Sports aids DJ Khaled and Todd Gurley in achieving their individual goals by outfitting them with product, a store and an abundance of inspiration. In partnership with Nike, the products within the collection include: the Nike Air Huarache, Nike Air Presto and Nike Windrunner Jacket which are available for purchase now at Champs Sports locations nationwide.

Check out the Major Key DJ and the Los Angeles Ram talk sneakers and their love for nike product in the video above.

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