The formation, rise and fall of Roc-A-Fella records through the 90s and beyond will be told in a new TV series from Dame Dash and Preachers of L.A. executive Lemuel Plummer, Deadline reports. Dash, Jay Z and Kareem Burke famously created the label after numerous failed attempts to sell Jay's debut album Reasonable Doubt, going on to become one the premiere names throughout hip-hop. The label's deterioration however in the mid 2000s left a schism between its principal players and major acts, such as Cam'ron, Kanye West and more.

“It means a lot that Damon trusts us to tell the story – the true story – of how two global music icons got their start and did nothing less than redefine pop culture,” Plummer said. “That story is so unbelievable and yet so true that we know we have an awesome responsibility as storytellers to get things right.”

The show is envisioned in the style of HBO's Vinyl or The People Vs OJ Simpson and will reportedly touch on everything from Dame's relationships with Aaliyah and Rachel Roy to his split with Jay. “Roc-A-Fella as a movement wasn’t revolving around one person, but that’s the way it was made to look,” Dash said. Dame as well said that he will try to include as much music from the label as possible, saying that he hopes Jay has no issue participating. “It’s not about the music that you hear,” Plummer added. “It’s about the actual [behind-the-scenes] story that’s never been told."
“What defined what we were doing is everything that was in my life equals Roc-A-Fella," Dame said. "There was a point of view at Roc-A-Fella I’m not quite sure people knew what it was. We had so much going on."

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