Adidas Unveils the Fourth Signature Shoe for NBA Star Damian Lillard

With the start of the 2017-18 NBA season right around the corner, today adidas Basketball unveils the latest silhouette of Portland Trailblazer Damian Lillard. Unveiling this morning the fourth signature shoe of the basketball star, the Dame 4, adidas designs a silhouette with plenty of comfort and versatility to support Dame’s style of play.

The brand new Dame 4 sneaker features a newer aesthetic than previous Dame models in the past and is designed with focus and function in mind. With a mesh sock-like material on the upper that provides consumers with more ventilation and comfortability, the shoe's canvas maximizes breathability while the supportive lace cables reinforce fit. In addition, the Three Stripes will include a full-length Bounce cushioning on the midsole to provide ballers with more versatility on the court. With adidas branding on the tongue, a YKWTII is displayed on the heel as a message to all of Dame's doubters. DAME CERTIFIED is also featured on the sockliner with the motto “Patience Persistence Purpose” to represent Dame’s attitude on the court.

The brand new adidas Dame 4 is set to launch at select Adidas retailers, accounts and online at adidas.com, on Wed., Oct. 4, for a suggested price of $115.

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