YG, Mike Will Made-It and NFL Player Von Miller Star in Adidas’ Latest Campaign Ad
For the latest adidas campaign ad, the Three Stripes taps hip-hop producer Mike WiLL Made-It and rapper YG to introduce a new original track titled “Heart of A Lion,” inspired by Super Bowl 50 MVP, Von Miller.
The brand new adidas song and campaign is designed to serve as a pre-game anthem that acquaints consumers with adidas Athletics’ new Z.N.E. Pulse apparel collection. As a nod to the athlete's heartbeat on the football field, the all-new adidas collection focuses on the intense moment right before athletes step onto the field and their heart rate peaks in anticipation. The Z.N.E. Pulse line features an array of garments and accessories. Worn by YG, Mike WiLL and Von Miller throughout the commercial, the collection includes—zip-up hoodies, windbreakers, sweat pants and graphic tees.
The all new adidas Athletics Z.N.E. Pulse collection ranges from $110 to $200, and is now available worldwide at select adidas retailers and accounts as well as adidas.com. Look for adidas to release more garments and accessories from this campaign throughout this year's NFL season.
Check out adidas' latest campaign in the video above.
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