Website Counts Down To Kanye West’s New Sneaker Release
Kanye West is getting really creative with his promotion methods. Yeezy.supply appeared Wednesday (Feb. 4) with a countdown out of no where to Feb. 12 at 4 p.m. After months of anticipation over Yeezy's sneaker collaboration with Adidas, Kanye and Adidas confirmed that the wait is almost over. Kanye tweeted the Yeezy.supply yesterday (Feb. 5) and now the world has been watching the site. The most recent video is a video that's 2:49 long, which is followed by another Kanye tweet.
Before that the video was a new 3:11 video plus a "LIVE" button insinuating that the video maybe live-streaming. The previous video was uploaded earlier today around 1 p.m., this time the video is 3:09 long confirming these are shots of clothing factories that's probably manufacturing the forthcoming Kanye West x adidas release. There's definitely a strong chance that DONDA is helping out in the collab. Yeezy then proceeded to tweet that he's printing invites. But here's the thing. The timestamp 00:00:00:05:23:14 included in his tweet is a few hours ahead. Maybe it's a hint at when invites are coming out or a new video? Who knows. There's also a conversation between two workers that can be heard.
The site appeared Wednesday (Feb. 4). The countdown was accompanied with a video in the background. 'Ye backed the photo up, tweeting the site. Since then the site has been updated with a new mysterious video accompanying the countdown. The second video was more than double the length of the first video and shown an empty warehouse. Here's a still from the first video on Wednesday.
A few days ago, buyer Ramon Ehlen posted a photo of a special invitation to see the collabo debut at New York Fashion Week. He quickly deleted the photo however. Adidas confirmed news that their sneaker collaboration with Kanye would soon be unveiled. The German brand first created an app that gives you the chance to reserve kicks. They then created a website to give buyers all the details on the release.