On October 9, 2014, Ronnie Fieg, Owner and Designer of Kith NYC, celebrated the expansion of the brand's flagship store in SoHo, New York. For the grand reopening, Fieg had the support of celebrity friends Victor Cruz, Busta Rhymes, Vashtie, Justine Skye, Nigel Sylvester, A$AP Nast and other well-known fashion designers and tastemakers from the New York City area. The night also included an energetic performance by Travis Scott, who brought the place down by performing cuts like “Mamacita,” “Uptown,” and “Don’t Play.”

The newly renovated KITH NYC store on 644 Broadway was conceptualized in collaboration with the innovative design team at Snarkitecture. “It’s amazing,” Fieg said about the new store design. “We’ve been working for a long time with Snarkitecture on the overall design of the store. I’m very pleased with the outcome and I know people are going to love the new look of the store.”

Along with the expansion, Fieg introduced the Kith Classic Collection, KITH Academy Collection and his 9/11 Collaboration Sneaker with Adidas. The new shop will carry exclusive sneakers & apparel, alongside Ronnie's signature brand, Kith NYC. The KITH NYC Store opens to the public on October 11, 2014.