Rae Sremmurd, Cousin Stizz and More Predict Where Hip-Hop Will Be in 10 Years
"Ten years from now, we'll still be on top!" It was Puff Daddy who predicted hip-hop's social dominance back in 1997, with his line from the Notorious B.I.G.'s smash single "Mo' Money, Mo' Problems." Fast forward almost 20 years and hip-hop is the most streamed genre in the world.
Rappers who were once shunned from the industry for being too gangster set social trends and touch every facet of entertainment, from fashion to TV to film and even the culinary world. Long gone are the days of marginal recognition at awards shows and banned videos from MTV.
Kendrick Lamar, Drake, Nicki Minaj and Kanye West are just a few of the MCs who have not only transcended the rap world but have branched out to take a stand on human rights issues, shape music's next wave and make themselves household names. The 1990s-era rap moguls Jay Z and Diddy remain prominent in the culture thanks to social media and their co-sign seniority for rising stars. LL Cool J is the go-to host for most big-name awards shows and Three 6 Mafia have Oscars to their name. With hip-hop culture living online like no other genre and MCs dropping new heat nearly every day, hip-hop fans are spoiled with the saturated market of music and don't have to pick a region to rep anymore.
But with so much progress in such a short amount of time (keep in mind we're less than 40 years in), the sky is the limit as to where hip-hop will go next. To try and chart our next decade, XXL spoke to some of the promising new school rappers with buzz both big and small to get their take. From Maryland to Mississippi and Boston to Atlanta, here's where rappers think hip-hop will be as a whole by 2026.
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