Lil Baby, Madeintyo and More Star in Reebok’s Latest Campaign
In Reebok Classic’s newest campaign with Foot Locker, dubbed Alter the Icons, both brands tap into today's youngest and brightest hip-hop artists to showcase modified versions of Reebok's iconic sneakers.
Featuring classic footwear with reinterpretations of the brand’s iconic Starcrest and vector logos, the campaign spotlights the brand’s unique approach to heritage.
To help launch the campaign, Reebok has tapped Saweetie, Lil Baby, Bodega Bamz, Idk and Madeintyo to star in a series of video profiles highlighting each artists' road to success while showcasing the latest footwear styles from the sportswear brand.
A brand-approved street merchant will set up shop starting Friday, July 20, at 10 a.m. outside Foot Locker’s New York Flagship on 34th Street in Herald Square featuring street-legal spins on classic Reebok merch. Open to the public for one day only, the pop-up will guide consumers into the Foot Locker storefront where they'll discover campaign product.
The first drop of Reebok's Alter the Icons collection, featuring the Classic Leather ($85) and Workout Plus ($85) silhouettes, is available for purchase starting Friday on reebok.com and at select Reebok stores in the U.S.
Check out Reebok's Alter the Icons trailer featuring Lil Baby, Saweetie, Bodega Bamz, Idk and Madeintyo below.
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