Joey Badass and Jonny Shipes Want to Be the New Dr. Dre and Jimmy Iovine
Joey Bada$$ turned a lot of heads in 2015 when his debut album B4.Da.$$ debuted at No. 5 on the Billboard chart after selling 58,000 copies in the first week. The young Brooklyn MC and his business partner Jonny Shipes, who is also the founder of Cinematic Music Group, have their eyes on bigger things heading into 2016 and are set on becoming the new age Dr. Dre and Jimmy Iovine.
With a successful album, a worldwide tour and a budding clothing line already on his resume, Bada$$ has accomplished more at 20-years-old than most rappers can only hope to achieve. Since signing to Shipes, Bada$$ and Pro Era have become a formidable crew in hip-hop and arguably the strongest unit on the East Coast. "We wanna be, like he said, Dre and Jimmy if you will," said Shipes in an interview with Billboard. "But Jonny and Joey on our own shit in our own way...it feels good to just know that I'm in business with someone where all my time and energy can go and it's appreciated."
For a young artist, Bada$$ has a focus and a hunger unmatched by most rappers his age. Next year, the MC plans to keep his foot on the gas and release four new Pro Era projects. "I feel like now 2016 will be the first year that Pro Era -- as a whole, a brand, a collective, a label -- will feel established and will be perceived that way by the public," he said. "This year we put out two projects, being mine and Kirk's. Next year I want to put out four. Why can't we drop a project every quarter? We can. And we're about to. [Laughs]"
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