This January, Jay Z purchased a solid but little-known music streaming company from Scandinavia called Aspiro. It would cost him $56 million and, over the course of the past eight months, a good deal of his social capital. Tidal, the new, North American interface was announced shortly after. Observers scoffed at the discord between the new service's protect-the-little-artist ethos and its star-studded rollout. Since then, it's been dogged by rumors of flagging subscribers and public relations missteps. But Jay has tried valiantly to keep it afloat, even staging a concert full of deep cuts and B-sides to intrigue fans. Now, the legendary rapper says that the service has eclipsed the 1 million subscribers mark--and that it's time to celebrate.

Earlier today (Sept. 29), Jay tweeted about the milestone, adding the phrase, "Nothing real can be threatened, nothing unreal exists." (It's taken from A Course in Miracles, a 1976 self-study book by Helen Schucman that aims to bring its readers to a kind of "spiritual awakening.") Hov teases an Oct. 20 celebration in his native Brooklyn; we presume more details are to come, as no venue or format was announced. Barclay's Center, the AEG-operated arena in Brooklyn that houses the Nets--and starting this season, the Islanders--has nothing scheduled for that date, a Tuesday. Jay's most recent album was 2013's Magna Carta Holy Grail, which was released as a special promotion through Samsung. His twelfth solo record, the album was certified platinum by the RIAA before it was even available to the public.

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