Gucci Mane Stars in New Supreme Ad
Gucci Mane has been a busy man in the weeks since he was released from prison, linking up with Young Thug, releasing music with Drake and recording his upcoming album Everybody Lookin' in less than a week's time. And now, the Atlanta rapper, whose very stage name is an ode to fashion, stars in a new Supreme advertisement, taking viewers into his spacious home, where he's playing the piano and previewing new music.
"I shop off the Internet. I don’t go to the store," he says in the minute long spot. "You motherfuckas think I go to the store? I just hit the button and the shit just come to the house." The clip is directed by Harmony Korine, who casted Gucci as a gangster in his 2013 film Spring Breakers. In October of last year, a since deleted photo was posted to Instagram of Korine visiting Gucci in prison, showing that the two maintained a friendship after production had wrapped. Above, Korine puts Gucci at the center of his frame again, recording more of a home movie or behind-the-scenes documentary than anything overtly advertorial or narrative. Gucci is, of course, sporting the brand's box logo tee throughout.
The Supreme video is just the latest fashion campaign to feature a hip-hop artist this year, with A$AP Rocky, Fetty Wap, Kendrick Lamar and Young Thug all starring in either print or video spots. Watch Gucci's clip up top, with his own Delantic clothing line coming soon as well.
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