Gucci Mane has been a busy man in the weeks since he was released from prison, linking up with Young Thug, releasing music with Drake and recording his upcoming album Everybody Lookin' in less than a week's time. And now, the Atlanta rapper, whose very stage name is an ode to fashion, stars in a new Supreme advertisement, taking viewers into his spacious home, where he's playing the piano and previewing new music.

"I shop off the Internet. I don’t go to the store," he says in the minute long spot. "You motherfuckas think I go to the store? I just hit the button and the shit just come to the house." The clip is directed by Harmony Korine, who casted Gucci as a gangster in his 2013 film Spring Breakers. In October of last year, a since deleted photo was posted to Instagram of Korine visiting Gucci in prison, showing that the two maintained a friendship after production had wrapped. Above, Korine puts Gucci at the center of his frame again, recording more of a home movie or behind-the-scenes documentary than anything overtly advertorial or narrative. Gucci is, of course, sporting the brand's box logo tee throughout.

The Supreme video is just the latest fashion campaign to feature a hip-hop artist this year, with A$AP Rocky, Fetty Wap, Kendrick Lamar and Young Thug all starring in either print or video spots. Watch Gucci's clip up top, with his own Delantic clothing line coming soon as well.

11 Hip-Hop Artists Featured in Fashion Campaigns in 2016