Koch Records today (February 11) announced a new deal with Georgia based MC Bubba Sparxxx and his label New South Entertainment. Under the deal, Sparxxx will release his as-yet untitled fourth studio album under the label later this year. After dropping two albums on Timbaland’s now defunct Beat Club imprint, Bubba linked with the Big Boi’s Purple Ribbon for his last release The Charm. The first single, "Ms. New Booty," enjoyed moderate commercial success but the album failed to catch on with a wider audience. Now the rapper is preparing to release a new mixtape in 2008 and introduce some of his own artists through New South Entertainment. “Bubba Sparxxx is the rapper's rapper,” said KOCH Records general manager Alan Grunblatt in a statement. “He continually surprises his fans with his diversity and comes out with hit after hit. We're thrilled to be working with him.” Bubba’s Koch debut is scheduled to hit stores this summer.