In midst of the 2016 MLB Playoffs, New Era, Lids and Major League Baseball announce its newest brand ambassador, G.O.O.D. Music's own, Big Sean. The news of Sean's latest venture comes off the heels of Sean's
recent BAPE 2016 fall/winter campaign, in which the rapper modeled the upcoming pieces of the Japanese brand.

As new MLB brand ambassador exclusively for Lids, Big Sean will start the promotion of his campaign with the 2016 World Series and it'll run all through the 2017 season. With this partnership, Big Sean will be involved in New Era’s MLB lifestyle campaign, marking the first time a rapper partners up with the Major League.

First up, Big Sean will be featured in a MLB sweepstakes exclusive to New Era and Lids that will send a lucky winner to the World Series. The winner then gets to hand out championship caps to the winning team on the field. To enter the contest, fans need to tag #MLBONFIELD on any social media post for a chance to join Big Sean at the World Series.

Keep it locked with XXL for more information on Big Sean's latest venture with the MLB and New Era and make sure to catch the Detroit player in a few days at the World Series games.

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