To tie in with the start of the 2017-18 NFL season, today Champs Sports launches its latest installment of it’s on-going series “The Moment." In the newest episode, the nationwide retailer pairs up Carolina Panthers quarterback, Cam Newton and Atlanta trapper rapper, 2 Chainz for a commercial focusing on the latest Under Armour product.

In the campaign ad, Cam opens up about the obstacles he overcame in life and shares his journey to success in the NFL. Surrounded by peacocks, panthers and QB drones, an energetic Cam is seen dancing in front of the cameras to the sounds of 2 Chainz's track “Let Me In.” Both, 2 Chainz and Cam, showcase their relationship and excellence in their respective fields throughout the campaign ad.

Cam also unveils the second colorway of his signature C1N trainer shoe with the introduction of the "Chairman" iteration from Under Armour. Meshing tough, ultralight performance with a sleek, low profile design, the new C1N Chairman colorway honors Cam’s love of 1950s style and the city of his home team, Charlotte. Other products featured in the campaign includes the UA Anorak Jacket and the brand's graphic tees.

The new Under Armour 2017 fall/winter apparel is now available for purchase at all of Champs Sports locations in the U.S. and online at

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